About myself
This is a space to share more about your business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special
service or product it offers. You can use this section to share your company's history or highlight a particular feature that sets it apart from competitors.
Portfolio
Banner Guideline
I explored and developed a banner design, focusing on the brief's purpose, audience, visual hierarchy, and communication goals. I used a discovery-led approach to explore different directions, consider how users might interpret the banner, and identify opportunities to improve clarity, engagement, and usability. The project involved iterating on ideas and refining the design based on how content, layout, visual elements, and the intended user action relate.
Danmax Branding
I was exploring and developing the Danmax brand identity, focusing on how the brand could communicate its personality, values, and positioning through a consistent visual language. The project involved exploring different creative directions, including logo, typography, colour, visual style, and brand applications, while considering how these elements work together as a cohesive identity. The aim was to create a flexible and recognisable brand system that could translate effectively across different digital and physical touchpoints.