Compare UX
The project focused on identifying what users need to compare, how information should be structured and prioritised, and how the interface could reduce cognitive effort.
The Brief
The project focused on exploring how users compare different options when faced with multiple pieces of information. The challenge was to create an experience that makes differences, similarities, and key information easier to understand without overwhelming the user.
Compare Key Features
3
AI Micro Moment
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Explored AI integration within the Compare experience.
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Identified an opportunity to simplify complex product information for a specific persona.
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Positioned it above the product specifications to make use of valuable above-the-fold space.
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Used the Micro Moment as a way to make AI support visible at a key decision point.
1
Compare Drawer
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Reduced the comparison list to 3 items based on industry standards and competitor analysis.
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Ensured the 3-item limit was reflected in the drawer experience.
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Designed the drawer to give users a clear expectation of what happens next.
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Considered tabs as an alternative for separating different product segments.
2
Compare Page
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Reducing the amount of information shown in the comparison table.
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Reordering information based on what users found useful.
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Adjusting the table structure and presentation to reduce overwhelm.
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Exploring ways to make product differences easier to understand.
Describe the product here. Include important features, pricing and other relevant info. Consider adding an image or video of the product.
Property for Rent
Describe the product here. Include important features, pricing and other relevant info. Consider adding an image or video of the product.
Property for Rent
Describe the product here. Include important features, pricing and other relevant info. Consider adding an image or video of the product.
Property for Rent
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Comapre Drawer
Custom Residential Design
We craft bespoke homes that are personal and timeless, blending lifestyle with architectural elegance and comfort.
Innovative Commercial Architecture
We craft bespoke homes that are personal and timeless, blending lifestyle with architectural elegance and comfort.
Sustainable & Resilient Design
We integrate eco-friendly practices and technologies to create efficient, harmonious, and resilient spaces.
Materials & Craftsmanship
Every detail matters — we select sustainable, high-performance materials that ensure beauty and durability.
Compare Page
AI Micro Moment
Use of Ai in compare
This is a space to welcome visitors to your site. Grab their attention with copy that clearly states what the site is about, and add
an engaging image or video.