Danmax Branding
Danmax is a company that installs HVAC systems, focusing on the residential market. The focus was to was to define their logo design and branding, creating a clear, consistent visual identity for the client.
01
Discovery
Call
A first call to understand the client outcomes and set a direction for design and have clear expectations.
02
Logo Interation
During this stage I researched direct comaptitors to understand how they comunicated though their design and explored ideas.
04
Final Outcome
The client was happy with the selected logo colors and branding colours which aligned with their expectations.
03
Desing Review
After iterating through 3 various logo designs we chose one to focus on and interate futher.
The Process
The system allows for dynamic scaling across multiple formats while maintaining visual integrity. Each variant is optimized for readability and brand impact, ensuring a cohesive user experience regardless of the touchpoint.
Project Outcomes
The Banner Guideline project successfully bridged the gap between creative vision and technical execution. By establishing a unified design language, we reduced production turnover by 40% while significantly increasing brand consistency across global markets.
40%
Faster Production
100%
Global Consistency